SEAT contacted us to do the audiovisual content for the launch of its new brand Cupra in February 2018. The three-day event took place in the historic Terramar F1 circuit.
We were in charge of the contents for the hall and the main room, the reveal shows of the logo and cars, and the lighting show for the closing of the event for the International Press Presentation & Dealer Event.
The LED screen of the hall measured 14×3,5m and the technical setup of the main room was a stage of 20m x 6m, with a resolution of 4992 x 1129 px covered by 3 projectors of 30,000 Lumens each. The lighting show was composed of 32 lights around the circuit. The creation of the whole project took us 12 weeks, from the concept to the actual event with a team of 17 artists.