La5 contacted us for the event of the opening of Cupra’s new Headquarters in Martorell, for which they prepared an event also launching their new cars for 2020.
The event was divided into two big moments: the presentation of the cars and the presentation of the building.
We created different full CG textures in loop as backgrounds for each speaker. We used as the main Layout for the complete graphic package the diagonal angle of the Cupra Logo. The research for the right material was very long, passing through different phases of exploration. The main material we used was concrete, as the principal material of the new headquarters is made of. We used different variations of concrete: dark, clear, and a back-lighted version of both recalling some details of the building itself.
Taking the other materials that represent the brand, we created also some backgrounds with copper, cobalt, and carbon fiber.