At Cupra’s HQ opening, our dynamic visuals seamlessly intertwined car presentations with captivating textures.

Cupra Headquarters Opening Event

Industry

Automobile

Type

Keynote & Congress / Immersive / LED Wall

La5 contacted us for the Opening of Cupra‘s New Headquarters in Martorell, for which they prepared an event also launching their new car models for 2020.
The event was divided into two big moments: the presentation of the new car models, including a Light Show, and the presentation of the building, including Video Mapping. Tigrelab was in charge of all the visual content of the presentation of the cars and the textures for each speaker, with the support of the hero videos of C14 and Keynotes of DCODE.

Process

As intro of the event, Tigrelab created an impactful graphic video together with a light show, synchronized to the music and visuals.
For the reveal of the new Cupra Leon 2020, Playmodes created a roof lighting together with the original music, accompanied by our visuals making a powerful entrance.
Moreover, for the reveal of the E-Racing we prepared a video presenting the passage from motor to electric racing car.
We divided the event in 5 parts, each part represented by a texture: cobalt, electric carbon fiber, copper and the main material of the building: concrete, dark and clear.