American University of Sharjah

Nomada invited us to participate at the Sharjah Light Festival 2020. For the 10th edition of the festival they wanted the students to be part of the festival. We mentored them in the whole creative process of the show, we wanted to emphasize the close relation between America and Sharjah, a show where we mixed cultures, cities and people.

Under our Artistic Direction, we guided the students from the American University during all the creative process, giving some steps to follow, from the images search, moodboard, composition, drawings with vector illustrations to a video mapping, helping them to set up ideas to write the script and giving some tricks to have better results.
They choosed one city/state of America and one iconic Sharjah element. Based on this, they started to write and design the scene with our constant feedback. Finally we gave our creative touch unifying all their designs, giving the same mood and finally bringing it to life animating the whole piece in After Effects.