American University of Sharjah

Overview

Nomada invited us to participate at the Sharjah Light Festival 2020. For the 10th edition of the festival they wanted the students to be part of the festival. We mentored them in the whole creative process of the show, we wanted to emphasize the close relation between America and Sharjah, a show where we mixed cultures, cities and people.

Services

  • Creative Direction
  • Projection Mapping
  • Animation

Process

Under our Artistic Direction, we guided the students from the American University during all the creative process, giving some steps to follow, from the images search, moodboard, composition, drawings with vector illustrations to a video mapping, helping them to set up ideas to write the script and giving some tricks to have better results.
They choosed one city/state of America and one iconic Sharjah element. Based on this, they started to write and design the scene with our constant feedback. Finally we gave our creative touch unifying all their designs, giving the same mood and finally bringing it to life animating the whole piece in After Effects.

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Credits

CLIENT

Sharjah Light Festival 2020

Organized by

Sharjah Commerce and Tourism Development Authority

SLF Artistic Direction, Production & Technical Engineering

Nomada, Les Arts Nomades CIE

American University of Sharjah Students

Ashton Ferrao
Dalia Omran
Hana Al Ali
Hessa Alhammadi
Jinan Zughayar
Lama Kadri
Leen Khalil
Lubna Almadani
Sarwa Abdul
Zain Junidy

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Illustration

Felipe Kenji
Lucía Suarez
Alberto Pozo
Isaac Claramunt

2D Animation

Felipe Kenji
Mauricio Rubinstein
Lucía Suarez
Alberto Pozo
Isaac Claramunt

Compositing

Felipe Kenji
Mauricio Rubinstein

Producer

Vanesa Palmeri

Sound Design

Felipe Kenji
Nicola Nolli