AGGRESSIVE TV invited us to pitch together for Acura‘s new 2018-2019 Campaign.
The brand wanted to shoot more than 100 spots focused on 11 specific regions across the US, creating a system to capture all of them in a reduced timetable.
The final result was over 100 commercials presenting 6 cars, and 11 regions, all in camera. We helped the directors with the design of the visuals for the USA regions of New York, Chicago, Miami, Houston, Los Angeles, and Washington DC.

Tigrelab prepared the environment content of the LED stage designing and animating the background for the set in Los Angeles. We supervised the shooting made on a stage of dynamic walls of 49,987,584 LED bulbs with an articulating LED ceiling and a dyno on the turntable.
We made an accurate investigation of every single detail, to differentiate all regions from one another making each one of them unique in its style and kind. The creation of the whole project took us 18 weeks, from the concept to the actual shooting with a team of 19 artists.
In these videos, there are a few of our favorites from the Acura “Projected Performance” Campaign and the Making Of the Project.