Awake
Dreaming

Dynamic visuals synced with music and dance for an immersive experience at Volkswagen’s 50th-anniversary gala.

 

Tigrelab_VW_50_anniversary_Portada

Volkswagen 50th anniversary

Industry
Corporate / Automobile
Type
Event / Keynote & Congress / Projection Mapping
Technique
Set Design

In collaboration with AMEX and DDB, Tigrelab was engaged to create visual content for the 50th anniversary of Volkswagen. The event was a gala dinner for over 600 people in the Oval Room of the National Museum of Catalonia (MNAC).

We were in charge of generating content for two lateral projection panels of 30x6m and two parallel central LED screens of 3×3’5m and 3×1’5m.
The night was divided into three moments in between dinner courses. Each of them represents the Past, Present, and Future, all related to an emotion: ENTHUSIASM, TRUST and BRAVERY.
A young string quartet and 5 dancers staged the first moment, Enthusiasm. Our visuals accompanied the show with graphics traveling towards different landscapes, dancing to the rhythm of the music, and transforming softly in search of natural and contemplative open spaces.
The Young Orchestra of Barcelona (JOSB) performed Trust. For this moment we came out with a tunnel divided in half between the two lateral screens with the musicians as reference points. The tunnel depth was to increase the audio-visual linked sensation. It was as if the sound vibrations of their instruments directly generated the propagation of visual movement.
Miguel Poveda represented the third part, Bravery, in a flamenco show. For his entrance, we created a black light and black & red textures in the LED screens behind the artist. During the performance, our visuals wanted to transmit the passion of this kind of music. We did that by playing with warm colors, flowers, and fireworks explosions, flowing thin line textures movements.
Eventually, the last moment was the DJ setting. We adapted a night-mood content with thin elegant curves and lines in evolution.