Volkswagen 50th anniversary

Overview

In collaboration with AMEX and DDB, Tigrelab was engaged to create visual contents for 50th anniversary of Volkswagen. The event was a gala dinner for over 600 people in the Oval Room of National Museum of Catalonia (MNAC).

Services

  • Art Direction
  • Motion Graphics
  • CGI

Process

We were in charge of generating content for two lateral projection panels of 30x6m and two parallel central LED screens of 3×3’5m and 3×1’5m.
The night was divided in three moments in-between dinner courses. Each of them representing Past, Present and Future, all related to an emotion: ENTHUSIASM, TRUST and BRAVERY.
A young string quartet and 5 dancers staged the first moment, Enthusiasm. Our visuals accompanied the show with graphics traveling towards different landscapes, dancing to the rhythm of the music and transforming softly in search of natural and contemplative open spaces.
The young orchestra of Barcelona (JOSB) performed Trust. For this moment we came out with a tunnel divided in half between the two lateral screens with the musicians as reference point. The tunnel depth was to increase the audio visual linked sensation. It was as if the sound vibrations of their instruments directly generated propagation of visual movement.
Miguel Poveda represented the third part, Bravery, in a flamenco show. For his entrance, in the LED screens behind the artist, we created a black light and black and red textures. During the performance, our visuals wanted to transmit the passion of this kind of music. We did that playing with warm colors, flowers and fireworks explosions, flowing thin line textures movements.
Eventually, the last moment was DJ setting. We adapted a night-mood content with thin elegant curves and lines in evolution.

 

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Credits

CLIENT

Volkswagen

Agencies

DDB
Amex

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

2D Animation & Design

Felipe Kenji
Xevi Polo
Dani Avila
Carlos Arandia
Javier Garay
Cesar Jun Kita
Arturo Urquiza

Producer

Mery MPH

Producer Assistant

Camila Araujo