In collaboration with Grup Transversal, we had the privilege of creating the visual content for Guitar Legends Hall, an immersive rock museum in Barcelona. This one-of-a-kind exhibition showcases a remarkable collection of electric guitars curated by Juan José Castellanos, featuring instruments played by some of the most iconic guitarists in history.

Our studio was responsible for designing and producing all the video content and animations across multiple screens and immersive environments, transforming the museum into a dynamic journey through the history of rock. A signature element of our work on this project was the extensive use of collage techniques, blending archival footage, photos, and memorabilia to bring the documentary material of the exhibition to life. This layered, vibrant approach allowed us to craft visually engaging narratives that complemented the historical significance of each piece.

A highlight of the exhibition was a unique film production in which we recreated iconic guitar performances from the past. We filmed an actor playing in the style of legendary guitarists and utilized deepfake technology to replace his face with those of rock icons, seamlessly integrating them into an immersive show featuring holograms. This allowed visitors to experience the thrill of seeing these legends «perform» once again.

The immersive design, along with interactive elements like virtual jukeboxes, video stations, and audio-guided record displays perfectly crafted by Grup Trasversal team draws visitors deeper into the world of rock. The grand finale—a holographic «concert of all concerts»—delivers an unforgettable experience, bringing the magic of these legendary guitars and performances to life in a spectacular way.