The White Golf Course - Dir. Cut

Overview

Aggressive contacted us to create a full CGI 30″ commercial for a golf ball brand. This is a version that never saw the light as the client decided at last minute they visualized the spot within a more minimal white environment in order to make their golf ball stand out. As the piece was only one step from being finalized, we wanted to share this Director’s Cut, produced in 4 weeks during lockdown from the initial concept to final edit.

Services

  • Style Frames
  • Full CG
  • VFX
  • Post-Production
  • Compositing

Process

This full 3D spot is entirely made with Cinema 4D and rendered with Redshift.

We built a huge map on a cliff on the sea where the ball was flying and bouncing throughout the whole area so as to have spatial continuity from beginning to end. Moreover, the environment was built with a custom toporizer to resemble a three-dimensional topography of a golf course with a subtle texture to give it more roughness and scale. This choice of the location was so as to be able to add nice natural elements to accompany the typical golf sandtraps. That is why we added trees, bushes, rocks, small lakes, the sea and a nice beach under the cliff.

The ball trail was a particle system made with X-Particles animated as it was generated by the ball trajectory and speed.

Eventually the spot was then nicely composed in After Effects. We had different style options during the first explorations, but then opted for a cleaner, more colorful and less tech approach.

140_1
130_close_up
TITLEIST TOUR SPEED WIP 1.3_Music_SFX_0624 (00167)
020_Flag
050_Closeup_right_v08
060_horizon
070_tree
TITLEIST TOUR SPEED WIP 1.3_Music_SFX_0624 (00121)
General_Drone_View_v01
080_closeup_faster
090_v02
050
160_closeUp_Slowmo
040
050_closeup_right
010_opnening
09_topview_tour_v03
070_v03
140
Landscape_WIP_v18
100_Bounce_1
Landscape_WIP_v27
Landscape_WIP_v21
Cliff_v01

Credits

CLIENT

Aggressive TV

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

3D Artists

Gerard Foix
Javier Verdugo
Xevi Polo

 

Compositing

Daniel Gómez
Xevi Polo

Producer

Camila Araujo