Unveiling the unreleased CGI 30″ golf ball commercial – a Director’s Cut, born during lockdown.

The White Golf Course - Dir. Cut

Industry

Sport

Type

Animation

Technique

CGI - 3D

Aggressive contacted us to create a full CGI 30″ commercial for a golf ball brand. This is a version that never saw the light as the client decided at the last minute they visualized the spot within a more minimal white environment to make their golf ball stand out. As the piece was only one step from being finalized, we wanted to share this Director’s Cut, produced in 4 weeks during lockdown from the initial concept to the final edit.

Process

This full 3D spot is entirely made with Cinema 4D and rendered with Redshift.

We built a huge map on a cliff on the sea where the ball was flying and bouncing throughout the whole area to have spatial continuity from beginning to end. Moreover, the environment was built with a custom toporizer to resemble a three-dimensional topography of a golf course with a subtle texture to give it more roughness and scale. This choice of location was to be able to add nice natural elements to accompany the typical golf sandtraps. That is why we added trees, bushes, rocks, small lakes, the sea, and a nice beach under the cliff.

The ball trail was a particle system made with X-Particles animated as it was generated by the ball’s trajectory and speed.

Eventually, the spot was then nicely composed in After Effects. We had different style options during the first explorations but then opted for a cleaner, more colorful, and less tech approach.