Our studio had the honor of collaborating with Cupra and the event agency Dicom on a unique project at the Barcelona FC Museum’s immersive hall. The event was an awards ceremony celebrating the best-performing teams in Cupra’s sales and mechanics departments, and we were tasked with creating a 360-degree projection that would elevate the experience.

The project came with significant technical challenges, as we developed content for an impressive screen resolution of 19,500 x 1620 pixels. Using Unreal Engine, we crafted visuals that reflected the innovation and dynamism of the Cupra brand.

One of the most memorable moments of the evening was the opening sequence, which combined a custom video with a live performance by over 30 artists lead by Noe Cabrera. Their synchronized choreography of arm movements complemented the visuals perfectly, creating a seamless fusion of technology and live art.