Awake
Dreaming

A custom projection mapping show for Adobe’s VIP gala in Barcelona—an immersive tribute to Catalan culture, blending tradition, innovation, and artistic storytelling.

Adobe Gala Mapping Experience

Industry
Tech / Architecture
Type
Projection Mapping / Event / Immersive
Technique
Artificial Intelligence / Unreal Engine

For Adobe’s exclusive gala in a stunning masia near Barcelona, the event agency EEG invited us to create a bespoke video mapping experience—one that would serve as the emotional finale to a multi-day journey across Catalonia for a select group of international guests.

The result was a large-scale projection that transformed the façade of this historic building into a canvas celebrating Catalan art, architecture, legends, and landscapes. From Gaudí’s organic forms and Miró’s surrealist world to the tale of Sant Jordi and the region’s winemaking tradition, each chapter honored the local spirit through striking visuals and layered storytelling.

Behind the scenes, this project became a true creative playground. Our team rebuilt the building entirely in 3D, using Blender and Unreal Engine to prototype and preview advanced naked-eye illusions. To craft each moment, we combined diverse production methods: hand-drawn animations for the Miró tribute, fluid simulations in Embergen, generative particle systems in Notch, and matte painting blended with selectively generated AI content—always using AI as a tool to support, not replace, the creative vision.

Rather than relying on a single style or workflow, we embraced an interdisciplinary process where traditional artistry met real-time graphics and emerging tech. Every element was built with intention—to create a visual story that felt personal, crafted, and unforgettable.

This is the kind of challenge we love at Tigrelab: immersive, meaningful experiences designed from the ground up.