Summer Campaign

We developed 3 Audiovisuals pieces for the new Barcelona’s City Hall summer campaign.
Created by the agency Arista with the concept “a summer to fall in love with Barcelona”. The campaign deals with three different themes: the many proposed activities, the civic-mindedness required and the prevention of noise at night.
The main challenge was to adapt the graphic design made by the agency for street banners to the audiovisual language. That’s why we decided to simulate the Stop Motion technique. With its graphic and animation rules, taking care of paper textures and irregular shadows. We capture and rotoscoped the characters to integrate them into the handmade style.

Credits

Client: Ajuntament de Barcelona
Agency: Arista
Production: Boolab
Directed and Animation: Tigrelab
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Tigrelab Team:
Federico Gonzalez
Mathieu Felix
Javier Pinto

Andrea Stinga