Pedrera’s Workshop

Obra Social Caixa Catalunya converted the first floor of the most emblematic Gaudi’s building into an educational and family space.
Transversal Grup was in charge of the project and asked us to create all the audiovisual contents.

We produced more than 30 minutes of video and interactive contents on the subjects of Modernisme (Catalan Art Nouveau), Gaudí and Architecture in Barcelona.
We created a series of highly entertaining audiovisuals that recount different events that took place around the time of the Modernista movement in Barcelona to support the different interactive workshops created for families and school groups.
A great exercise in combining hand-drawn illustration with 2D animation, rotoscoping and 3D with the language, colors and representative shapes of the Modernist era.

Credits

Client: Catalunya Caixa
Agency: Pauta Estrategies

Art Direction, Direction: Tigrelab
Illustration and Animation: Tigrelab
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Tigrelab Team:
Federico Gonzalez
Mathieu Felix
Javier Pinto

Sandra Clua
Erik Berlin
Bruno Laurencich
Eduardo Marimon