One Plus Nord 2 - Commercial

Overview

One Plus approached our pals from Aggressive TV to pitch the launching of the Nord2 5G and they invited us to help in this task. When we first received the script to pitch the job we were surprised that One Plus really wanted to get away from typical CGI mobile ad aesthetics. In fact this time the idea was to create a unique and surreal piece so we were able to mix different techniques and technologies to embrace a fresh visual mood.

Services

  • Art Direction
  • Virtual Production
  • Motion Graphics
  • CGI
  • VFX
  • Unreal

Process

In our first approach we started to design environments in collage that would need to coexist with the live action footage initially thought to be shot on chroma.
However, seeing the amount of scenes and the short production time, we thought: why not film against a LED screen and build a practical environment to be able to shoot it all in camera?
We prepared huge animations with different techniques, from CGI to collage, matte painting and abstract motion graphics backgrounds.

We needed to create a pine forest with multiple angles, light variations and effects for different scenes, so we made it in Unreal Engine to have a flexible and fast tool to create multiple versions in real time, no matter how huge the resolutions were.
After the shooting, we prepared the designs and animations of the phones, transitions, and refined the airbrush animations of the main phone features.

The Shooting

The filming took place in Warsaw over the course of three days. After the intensive prep, it was a thrill to finally be on the ground, meet people and see things coming together in person. The amazing work of so many people in synergy on so many scenes to be shot in such a short time.
Moreover, the real practical elements were impressive and very effective, giving a great depth all in camera, working in perspective with our background contents.

The great thing about shooting against the LED is that we could reduce post production significantly.
It was really great to be able to see the final result live in-camera, envisioning how the scenes were coming together.

We had so much fun working with such talented teams while creating these designs, animations and compositions that glued the whole piece together in a different way.

 

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Motion Graphics Specs

We’re mostly used to seeing CG chipsets and camera specs, so we had so much fun creating these designs, airbrush animations and surreal compositions that glued the whole piece together in a different way.

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Credits

CLIENT

One Plus

Creative Lead OnePlus

Alexei Golob

Creative Director OnePlus

Victoria Jin

Producer OnePlus

Manu Yang

Marketing Resources Department OnePlus

Shadow Liu

Marketing Project Manager OnePlus

Dariana Komarova

Directed by

Aggressive

Production

Sweetshop Shanghai

Directors

Dan Shapiro, Alex Topaller

DOP

Kajetan Plis

Managing Director & Executive Producer

Laura Geagea

Producer

Ivy Low

Post Producer

Penny Woo

Production Assistant

Justin Zheng

Line Production

OTO Film Poland

Producer

Łukasz Tomasz Kołtunowicz

 

 

Production Designer

Najs Studio

Production Manager

Jan Białobłocki

Production Assistant

Karol Nowicki

Offline Editors

Bartosz Maliszewski
Jason Yantz

Color

Vein Poland

Colorist

Dominik Deras

Post Production

Heckler Singapore

Executive Producer Heckler

Vanessa Thomas

Online Artist

Flame Santos

Storyboards

Mercer Boffey

Audio Post-Production

Massive Music Tokyo

Director of Creative Development for Asia/APAC

Tamon Fujimi

Music Composer

Rick Sakurai

Music Producer

Junya Terui

TIGRELAB

Creative Directors

Federico Gonzalez
Mathieu Felix
Javier Pinto

Unreal Artists

Jhonatan Barrera
Pedro Veloso

Compositing

Borja Aguado
Felipe Kenji
Xevi Polo
Albert Ribalta Rossello

Motion Graphics

Felipe Kenji Sumida
Borja Aguado

Designers

Felipe Kenji Sumida
Tomas Picasso

3D Animators

Albert Ribalta Rossello
Andrea Stinga

Project Manager

Camila Araujo Vasquez