Life & Work, Frida Kahlo

Life & Work of Frida Kahlo is an immersive experience created and produced by ACCIONA Cultural Engineering. An exhibition that merges traditional museography, cinematic rhythms, theater scenography, and contemporary art language around the artist’s multiple facets and life experiences.

Tigrelab has been in charge of the creative direction and content production, working alongside Acciona to convert the curatorial script into a 40-minute audiovisual experience.

To be as faithful as possible to Kahlo’s work while creating a reinterpretation of her work, Tigrelab has collaborated with a multidisciplinary team of 15 creatives, among whom you can find: technology developers, plastic artists, illustrators, designers/textile designers, an oil painter, a creative coder, 2D animators & 3D artists.

Services

  • Creative Direction
  • Art Direction
  • Animation
  • CGI
  • Motion Graphics
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A totem tribute to Frida Kahlo

We wanted to give a new approach to this type of experience, mixing traditional technique with cutting-edge technology from 3D to real-time software.

The creative intent was to conserve the authenticity of the object and avoid placing the visitor in a 100% digital space. Hence, we designed a central structure as an artistic installation tribute to Frida Kahlo. A white totem that created visual rhythms and encouraged movement amongst the visitors, yet a reference to a day of the death Mexican altar, with a selection of pre-Hispanic objects that paid an homage to her life.

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Frida Kahlo's personal Diary

Frida’s diary was an intimate and incredible resource that deserved to be highlighted in the production. A recently discovered journal that portrays a very personal and unknown facet of this outstanding artist.

Contains the artist’s thoughts, poems, and dreams, reflecting her tumultuous relationship with her husband, artist Diego Rivera, along with 70 mesmerizing watercolor illustrations.
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While seeking to bring to life the characters and diverse elements of this intimate testimony, the team´s working process has focused on the best way to reproduce the texture and style of her drawings. Cutting, reconstructing, drawing, and painting each element by hand, all in all, to animate her characters frame by frame. Following this traditional animation technique, more than 40 characters and elements from her diary have been animated.

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Another relevant collaboration has been with the French designer Clementine Henrion, who specializes in textile pattern design, with the commission of creating a scene that paid tribute to Kahlo’s natural world and his passion for fashion.

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The Blue House

With the goal of recreating the unique and serene atmosphere of Kahlo´s Blue House, illustrations mixing photos and drawings have been created, combining sketches with collages in a symbolic and surreal interpretation of Frida’s incomparable house.
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Narration and voiceover

Across the immersive experience, another key element has been the texts that Kahlo wrote in her diverse letters and diary. Seeking to give Frida a voice, a selection of her texts and poems has been developed to create a narration that guides the whole experience.

To accentuate the documentary and poetic dimensions of the piece, a voiceover with two female Mexican voices was created. Highlighting the richness of her writings yet offering a window to her personality and life. By serving the double purpose of inviting the audience to the feeling of being inside Frida´s creative mind yet offering the emotional moment where the music and the voices blend harmonically.

To differentiate the most poetic section of the audiovisual and the most descriptive one of her letters, we used two different voices, one young and sweet to contrast with the second one with more experience and rawness.

More than a hundred paintings, literary and photographic works come to life in this audiovisual and immersive exhibition that nurtures new sensibilities to the painting and biography of Frida Kahlo.

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Credits

CLIENT

ACCIONA Cultural Engineering

Produced by

Acciona Group

Coordinator

Carla Prat

Curators

Roxana Velásquez
Deidré Guevara

Sound Composer

Arturo Cardelús

Sound Design

Milciclos

TIGRELAB

Creative Direction

Federico Gonzalez
Mathieu Felix
Javier Pinto

Art Director

Marie Negretti

Project Manager

Vanesa Palmeri

Illustration & Design

Marie Negretti
Clémentine Henrion
David Rey
Lisett Ledon Fernandez
Mauricio Rubinstein

Frame to Frame Artist

Marie Negretti
Victoria Palacios Córdoba
Analía Hertzulis

2D Animation

Carlos Arandia
Mauricio Rubinstein
Daniel Guillén

Smode Artist

Dan Garotte
Antonio Nieto
Felipe Kenji

3D Artist

Dan Garotte
Juan Pablo Salinas
Sergi Camprubí
Albert Ribalta