La Caixa Paso Clock

Houston Films contacted us to do a new commercial for Wunderman agency for the summer campaign of La Caixa Paso Clock.
We created this unique commercial mixing real footage with pixel art to recreate the 90s video games feeling for La Caixa’s free toy for the younger users of the bank.
Tigrelab became involved in the project from the beginning, designing the pixelated backgrounds for the style frames, and preparing the animatic for the chroma shooting. And finally integrating the kids filmed footage into this colorful world of 8bits.

 

Credits

Client: La Caixa
Agency: Wunderman
Production Company: Houston Films
Animation Studio: Tigerlab
Illustration: Pixelshuh
Sound Studio: Ideasonora
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Tigrelab Team:
Federico Gonzalez
Mathieu Felix
Javier Pinto

Daniel Avila
Genis Rovira
Uri Peix
Ivan Garriga